Siemens achieves sustained development through the intelligent use of resources

In the wake of growing public environmental consciousness, the term "Green IT", which means the sustained and efficient use of the dwindling resource energy in the IT sector, becomes a popular concept. Siemens bundled all its competencies and developed a sustainable concept for IT solutions and services, encompassing not only infrastructure-related services, but also other environmentally-relevant factors, such as solutions for the management of water and transportation.

"The essential selling proposition of IT for Sustainability is the "holistic concept", currently everyone in the market is talking about the term Green IT. However, Green IT refers only to energy efficiency," according to Liu Hui, Head of Global Operations of Siemens IT Solutions and Services China, "by contrast, our concept deals not only with infrastructure-relevant services for our data center or desktop and application virtualization; the portfolio also encompasses a wide variety of sustainable solutions for intelligent resource management, including energy, water and transportation management."

Due to the ever-increasing operation cost for data centers and inefficient use of resources, many data centers are facing a dilemma today. On the one hand, they have rapidly grown in size and complexity in recent years due to inefficient resource distribution; on the other hand, the limits of growth have been reached. Siemens IT Solutions and Services, together with other Corporate Groups such as Siemens Building Technologies and Siemens Industry Automation, have developed a holistic solution portfolio: the "Transformational Data Center" that covers everything from business-oriented solutions for sustainability to environmentally friendly IT outsourcing, right through to the environmental friendly structuring and operation of data centers.

"By successfully introducing and implementing the holistic approach, we can not only avoid financial, legal and environmentally related risks, but also we take a proactive stance in protecting the environment," Liu Hui, Head of Global Operations of Siemens IT Solutions and Services China says. According to him, Green IT will remain an energy-efficient element in Siemens portfolio. However, the overall strategy of IT for Sustainability will focus on aspects such as sustainable environment and society as well as corporate governance. "Our IT for Sustainability portfolio supports companies in their attempts to meet the economical, ecological and social needs of society, as companies increasingly will be judged by their customers and markets based on their commitment to the environment and to society." Liu Hui adds.